About Pheonix Fortitude, LLC

Pheonix Fortitude, LLC was established in 2021 under a different LLC name actually! It was renamed middle of 2022 with a different direction in mind - this direction!

Phoenix Fortitude's name was chosen to signify that from ashes, from the ground, from nothing - you can rise with strength, courage, bravery, and resilience.

Cassie chose this name for 100% personal reasons. She wanted something to believe in, wanted something others could believe in, and wanted something that sounded strong.

Cassie is a survivor of childhood trauma, sexual assault, physical assault, and mental abuse. She was diagnosed with PTSD, Anxiety, and Depression, all before she even left high school. She was then diagnosed with ADHD later in her life. With that in mind, Pheonix Fortitude is trauma aware! There is no judgement, shame, guilt, or pressure put towards you as we embark in hard things together.

If there is additional information that you would like to know about our company, please contact us.


A portion of services provided is donated to Together Rising. This is an all-woman-led nonprofit organization founded by Glennon Doyle. "They have revolutionized grassroots philanthropy- raising over $40 million for women, families, and children in crisis." They provide impact and resources through Love Flash Mobs, Domestic Work, International Work, Holiday Hands, Together Letters, and Family Reunification!

About Cassie

C.E.O and Founder of Phoenix Fortitude, LLC

Hello! My name is Cassie! I am from rural Wisconsin! I am the Founder and CEO, along with being one of our Personal Finance Coaches! I have two beautiful daughters of my own, and three amazing stepdaughters! Their father and I are very blessed, although I have moments of empathy being the only testosterone in the house! I have a smart, loving, playful black lab, named Shadow. He keeps me on my toes as much as my girls!

I started to really work on my finances and my credit late in my 20's and within a YEAR, that is right, ONE YEAR - I had increased my credit score over 100 points! I did the things that needed to be done, I made the sacrifices that needed to be made, and I did the work!

After that though, I started thinking about how low of a place I once was in my financial journey. It came down to the fact I didn't know what I was doing! I had poor money management skills, I had no clue how to budget and save, my family never taught me money management skills and on top of all that - I did not learn it in my public-school education!

Once I was determined to stay on the right path in my financial growth and credit building - LIFE HAPPENED! I was fired from my 9 to 5 job! I had no income - and I still had bills coming out. I also did not have emergency funds for this life event either! I was super unprepared.! I want to disclose that I was fired for "non-compliance." Which basically means that I didn't follow the rules that the company had given me. I could give the excuses as to why it was a misunderstanding, or how I was never given an opportunity to correct the situation - but I won't because they make the rules, and it opened so many more doors for me! I wanted to tell you that because being transparent is one of my biggest things with coaching. I need you to know, I know life happens because my story is far from rainbows and sunshine.

Part of being fired was due to content I was putting on social media (promise there isn't anything juicy here - my content was very clean). I was not referencing my place of employment BUT their logo was in my videos. It could have been implied information, if someone wanted it to, coming from that company itself. I was passionate about educating people on information that I knew that I found SO MANY people had no idea about! And what truly lead me to coaching!


I can't wait to meet you, talk with you, and share stories!

Cassie Kiel

founder and CEO

Personal Finance Coach